The data published in the Emotional Footprint Diamond is collected from real end users through authentic software review surveys and meticulously verified. The Net Emotional Footprint of a vendor is a result of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation, creating a powerful indicator of overall user feeling toward the vendor and its product from the software user’s point of view. The Emotional Footprint Diamond illustrates the customer experience with software vendors and a complex relationship spanning procurement, implementation, service, and support. In general, Endpoint Protection software users were most satisfied with vendors being respectful – and were most dissatisfied with vendors overpromising.
Sophos Intercept X Endpoint, with a Net Emotional Footprint of +84, excelled in being reliable. Microsoft Defender, with a Net Emotional Footprint of +85, ranked strong on performance enhancement. Avast Business Endpoint Protection with a Net Emotional Footprint of +88 performed well on being inspiring and friendly during negotiations. Webroot Endpoint Protection, with a Net Emotional Footprint of +87 was ranked highly for being efficient and trustworthy. Malwarebytes EDR, with a Net Emotional Footprint of +90, scored top product in many areas, exceeding user expectations in security protects and integrity. It aggregates emotional ratings from 25 provocative questions, creating a powerful overall user feeling toward the vendor and the product. SoftwareReviews’ Net Emotional Footprint measures high level user sentiment.
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